1. Purpose. Identify and understand the purposes underpinning projects from different perspectives.
2. Awareness. Raise awareness of possible impacts and consequences of projects.
3. Engagement. Engage with a wide range of stakeholders and promote common interests.
4. Curiosity. Be curious, uncover and address ethical complexity, conflict, and unintended outcomes.
5. Uncertainty. Recognise uncertainties and encourage clarity and sharing of new knowledge.
6. Anticipation. Anticipate changes, evaluate options and promote informed decision making.
7. Creativity. Understand needs for creativity and innovations: make space for imagination.
8. Transparency. Foster transparency and sharing of visions, thoughts, and feelings among stakeholders.
9. Stewardship. Encourage stewardship of human and environmental resources and ethical considerations.
10. Balance. Seek balance between the needs of people, planet and profit; short, medium and long term.